Ijaitra About Us

Our Founder

Rinku drives the Company’s vision and heads the technical aspects of iJaitra ensuring a quick, convenient and instinctive experience for its clientele.

Hailing from Hyderabad, Rinku pursued an engineering degree in Electrical and Electronics from the prestigious Institute of BITS, Pilani and worked with Infosys for 3 years in the Retail sector after that. She had a wonderful time there working for many of the retail giants of the US. By 2015 she had already worked on several freelance projects too.

Rinku always had a passion for Designing. Though she does not have a formal training in designing, she had always received appreciation for creating glamorous ensembles with rich Indian fabrics, traditional colors, craftsmanship,textures and embroideries. From simplicity to royalty, Rinku has it all to her credit.

Rinku always knew she wanted to be an entrepreneur and the entrepreneurial itch was too hard to resist and she decided to give up her nomadic professional life for her startup of her own in the fashion industry.

Rinku’s inner urge to uplift the rural India has incited her to take the responsible initiative to promote regional handicrafts and workmanship from rural India.

She is a fitness freak. When she is not at work, you can see her in the gym,yoga or the aerobics room .

Our Definition Of Luxury

Luxury can be a divisive word. Traditionally, a luxury denotes something that is enjoyed by certain people and not by others. It speaks of the privilege and exclusivity enjoyed by an elite and unattainable few. There is a flaw in that thinking and is further damaging to the already fractured definition of luxury.

There is a new approach to the idea of luxury growing specifically within our generation that puts the subject in an entirely different (and perhaps to older generations an alarmingly inclusive) light. It is not that we no longer want nice things–instead, we are beginning to realize that the existing definition of luxury is too simple.

Luxury, in its new context (and in the very truest form of its vogue over the (centuries) is the experience of beauty of the art at its deepest and most inspiring.

“Luxury” is a state of mind and a sensory experience. The Luxury experience extends beyond ownership of a ‘luxury’ good. There is the appreciation,attention and enjoyment that makes luxury. "A 'luxury experience' is something that simply makes one feel good or special. At iJaitra one would realize that No longer can something be considered luxury just based on cost. At iJaitra every need and desire that you anticipate would be fulfilled even before you realize that it is a requirement. Step in at iJaitra and you will feel You are checking into the newest, hippest, trendy online Couture House.

Why Shop At Ijaitra

We seem to be shifting our sights from acquiring things to acquiring experiences. We are not content to take up space and to buy what is sold to us–we have the need to see things, understand what we are buying.

“iJaitra defines itself by consistent superior quality with an element of uniqueness and exclusivity.”

We at iJaitra provide you with the best of the best. The finest quality and exceeded expectations in any area. Every product is exquisite with a supreme taste.


What’s in the name?

The name jaitra finds its origin in the Sanskrit language and means “leading to superiority”. iJaitra meaning “I am going towards superiority”. The historical meaning being “Praising someone”. When one leads to superiority there is no doubt one would be praised. iJaitra is motivated towards idealistic concepts. It is a dream of the perfect world. It is a name of honor, faith and confidence.Honor bespeaks worth and Faith and confidence begets Trust .

What’s in the logo?

Orange evokes exuberance and vitality. It is often viewed as gregarious. It stimulates feelings of energy, balance and warmth and blue is perceived as trustworthy, dependable , fiscally responsible and secure. The logo of iJaitra has been inspired by the Siddhashila symbol in Jain Cosmology meaning the apex of the universe. Embrace iJaitra and be a part of iJaitra. You will only find yourself receiving the best of best.